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Fujifilm to discontinue Quickload films

Fujifilm to discontinue Quickload films

exif information

I have been using QuickLoad’s since the late 90′s. This announcement will make it more difficult to shoot 4×5, or cause me to stop shooting film. I will give the sheet film a try, but with the extra work of preloading film holders, I may give up this format. I know that someday I will never shoot 4×5 again, but I wasn’t prepared for it to be today.

BTW, I took this shot, I didn’t "lift it" from Fujifilm, like so much of the public at large seems to make a habit of… another debate entirely.

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Fujifilm Press Release

Fujifilm to discontinue Quickload films

Fujifilm Professional has announced that Fujifilm Japan is to cease its manufacture of Quickload films in April 2010.

Fujifilm’s Senior Product Manager for Professional Film, Russ Gunn, explained the move: “It is with great sadness that we have taken the decision to withdraw our Quickload range from the market. Unfortunately the volume of Quickload sales has dropped off to such an extent that they are simply not viable products.”

Gunn continued: “We need to consolidate our range of professional films in order to support our remaining lines. We remain fully committed to the continued support of photographers who appreciate the quality and flexibility of real film but sadly this means slower selling films have had to be sacrificed to enable us to continue to produce and market our more popular formats.”

Fujifilm has stocks of Quickload Pro 160S, Provia 100F, Velvia 100 and Velvia 50 in storage and, depending on demand, there should be sufficient quantities to last for another 12 months.

Fans of medium and large format photography will be cheered by the news that Fujifilm is to continue its production of sheet film. From early Summer 2010 Fujifilm’s ranges of 5"x4” and 10"x8” films will be packed as 20 sheet boxes instead of the current 10 sheet packs.

Tags: 4x5 film, quickload

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